Description: The need for graphic artwork both in our personal and professional lives has always been around since times immemorial. People have always used signs and symbols across centuries since they offer a very simple and effective way of communication across languages and cultures. Till the last decade or so, both in India and abroad, there were millions of painters and photographers to do all this work manually (remember the hand-painted movie release adverts OR the graffiti type banners guiding people around). This gave way to digital printing and photo labs which revolutionised the way in which people consumed signage and graphics. Although it bought about many good things, standardisation and overuse has led to the masses thinking today that the only solution for their entire signage and banner requirement is the magical (pun intended) flex print.